Ocean Scent
Freshness built to last, not fade. A clean, cold-water scent that holds up through training and stays with you long after the shower ends.

GYM / The first release
Elite training deserves an elite washdown.
GYM is the post-session ritual built for athletes who hold every part of their routine to the same standard. It lifts sweat and oil, and lets charcoal and kaolin absorb and deep clean — all without stripping skin bare. Epsom salt soothes, menthol closes with a cooling reset, and a fresh ocean scent stays with you through whatever's next.
Ocean is the scent we developed around GYM. But no single scent suits every athlete, so more editions are on the way.
01 The formula
The ingredients shaping GYM.
The finish that makes it distinct.
Freshness built to last, not fade. A clean, cold-water scent that holds up through training and stays with you long after the shower ends.
The reset elite athletes chase after every session. Menthol triggers the skin's cold receptors on contact for an instant, invigorating cool-down.
Part of the ritual, not an afterthought. Magnesium-rich Epsom salt soothes skin that's been pushed past comfortable.
Skin held to the same standard as the rest of your kit. Aloe vera calms and conditions, keeping moisture locked in instead of stripped out after a hot shower.
A deep clean that matches the effort you just put in. Two natural absorbents pull sweat, oil, and grime from the pores — genuine reset, without over-drying.
Lather built for real work, not decoration. Coconut oil lifts dirt and oil clean, then rinses away completely — nothing left behind to weigh you down.
Restoration for skin that's earned it. Shea butter deeply moisturizes and conditions skin that heat, friction, and sweat have dried out.
Dialed in like the rest of your gear. Every ratio refined for lather, glide, and rinse — nothing left to chance.
Ingredient highlights from the current formulation. The full ingredient declaration and final product details will be published before launch.

02 After the last rep
Training, shower, whatever comes next. GYM is made for that part of your day.
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